February 23, 2009
Dear Sir,
REBRANDING NIGERIA ONCE AGAIN
It was quite informative to read Mr. Agbo's response to the critics of the Rebranding Nigeria project recently launched by Prof. Dora Akunyili. According to Mr. Agbo, who is the Media Assistant to the Hon Minister of Information and Communications, the question keeps re-occurring on why his Minister is trying to rebrand a country with hydra headed socio-economic and political paralysis, with comatose economy, inaccessible road network, epileptic power supply, corruption, crime, poverty, structural unemployment, dearth of social amenities and electoral flaws, however Mr. Agbo feels that no country waits to surmount all its challenges before packaging itself.
So let us leave that aside for the moment. How about the recent ban by Vietnam on Nigerians for the wave of anti-social and criminal activities reportedly being perpetrated by Nigerians? What about the kidnappings that have now spread even outside Nigeria to the Gambia, where an Australian man was recently taken hostage in Gambia by Nigerian internet scammers? What of the potentially dangerous toxic wastes from the United Kingdom which have been traced to Alaba International Market? The high number of Nigerians in UK prisons? The Child Witch scandal in Akwa Ibom State? The human trafficking, illegal immigration, Drug trafficking and Advance Fee fraud that has rocked Nigeria? What will be the Ministry's response to all these activities that are giving Nigerians a bad name? Will they resort to buying bullet proof cars to escape the high level of insecurity in Nigeria as has been revealed by The Texas Armoring Corporation, a leading worldwide supplier of armoured vehicles and bulletproof cars, that has announced a new product line of armoured vehicles called 'Nigeria Package'?
There is no doubt that rebranding Nigeria will have to start from working on the brand itself and that is not by crafting a new logo and tagline. No amount of rebranding can sell a bad product.
Yours Truly,
Frank Onuoha Esq.
414 Adetokunbo Ademola Crescent
Wuse ll - Abuja
REBRANDING NIGERIA ONCE AGAIN
It was quite informative to read Mr. Agbo's response to the critics of the Rebranding Nigeria project recently launched by Prof. Dora Akunyili. According to Mr. Agbo, who is the Media Assistant to the Hon Minister of Information and Communications, the question keeps re-occurring on why his Minister is trying to rebrand a country with hydra headed socio-economic and political paralysis, with comatose economy, inaccessible road network, epileptic power supply, corruption, crime, poverty, structural unemployment, dearth of social amenities and electoral flaws, however Mr. Agbo feels that no country waits to surmount all its challenges before packaging itself.
So let us leave that aside for the moment. How about the recent ban by Vietnam on Nigerians for the wave of anti-social and criminal activities reportedly being perpetrated by Nigerians? What about the kidnappings that have now spread even outside Nigeria to the Gambia, where an Australian man was recently taken hostage in Gambia by Nigerian internet scammers? What of the potentially dangerous toxic wastes from the United Kingdom which have been traced to Alaba International Market? The high number of Nigerians in UK prisons? The Child Witch scandal in Akwa Ibom State? The human trafficking, illegal immigration, Drug trafficking and Advance Fee fraud that has rocked Nigeria? What will be the Ministry's response to all these activities that are giving Nigerians a bad name? Will they resort to buying bullet proof cars to escape the high level of insecurity in Nigeria as has been revealed by The Texas Armoring Corporation, a leading worldwide supplier of armoured vehicles and bulletproof cars, that has announced a new product line of armoured vehicles called 'Nigeria Package'?
There is no doubt that rebranding Nigeria will have to start from working on the brand itself and that is not by crafting a new logo and tagline. No amount of rebranding can sell a bad product.
Yours Truly,
Frank Onuoha Esq.
414 Adetokunbo Ademola Crescent
Wuse ll - Abuja
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