Consumers throughout Africa can now make online purchases from North American and European shops and have their items delivered to them locally without stress, courtesy of Mall for Africa (MFA).

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The first-of-its-kind online mall seeks to bridge the gap between online retailers and African customers by allowing users to shop directly on North American and European retail websites and fulfilling their order from payment to delivery.

According to the founders, Chris Folayan and Tope Folayan, “The concept of the business is based on the need to provide a seamless, easy, secure and efficient way for Africans to shop directly from international stores.”

“They can select the items they want and with two clicks have the items purchased and shipped to them in Africa.”

In addition to receiving payments through the regular bank cards, Mall for Africa offers a no-fee neutral brand reloadable web card payment system with which residents of African countries can conveniently purchase goods from international online stores of their choice.

To order items, customers simply need to download the MFA application, create an account at www.mallforafrica.com, purchase their chosen items and select their shipping/payment methods.

With the option of door-to-door delivery, MFA ensures the safe delivery of items ordered through the shopping application. Customers can also receive their goods from pick up points in “city centre” locations within capitals and other important cities.

“We pretty much built what I believe is the world’s first virtual mall,” chief executive officer of MFA, Tope Folayan, said.

“Where the merchant rejects your payment options (debit/credit cards and so on), MFA accepts these options and completes the transactions.

“Where the merchant blocks out Nigerian transactions, we accept them. Foreign companies usually don’t accept individual transactions via local credit cards but because of MFA, they now do.

“What MFA does in this regard is to act as conduit between the online shopper and the merchant in more than 80 shops in the United States of America and the United Kingdom.”

In Nigeria, MFA currently has pickup locations in Lagos, Abuja, Kano, Ibadan, Port Harcourt, Bayelsa and Warri with plans to expand to other cities soon.

It also offers business opportunities for people who are interested info purchasing its neutral brand web cards at discounted rates and reselling at a profit.

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