Serena Williams

Serena Williams beat her opponent, Maria Sharapova, for the 17th consecutive time this Thursday in an effortless victory that will advance her to the final.

Serena has consistently beat Sharapova since 2004 when Sharapova stunned Williams in the 2004 Wimbledon final to win her first major title. She also beat Williams again later that year.

Her coach, Patrick Mouratoglou, described her victory as inevitable.

“It has nothing to do with Sharapova, [Williams] does this to most of the top 10 players,” Mouratoglou said.

In response, several people used twitter to call for media outlets to stop using the word “rival” to describe Sharapova when referencing Serena.

However, Sharapova dominates Serena in at least one way. Despite Serena being the more successful player, she makes only half as much as Sharapova in endorsements according to reports by Forbes.

Forbes explained the disparity by stating “race, corporate bias, likability and beauty are all part of the discussion in why Sharapova earns almost twice as much as Serena from endorsements and appearances, despite only one-quarter the singles Grand Slam wins.”

Serena will face Garbine Muguruza in Saturday’s final game. It will be her first Grand Slam final.

“To have Serena in a final is the hardest match you can have to win a Grand Slam,” Muguruza said.

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