Rap artist, Efa Iwara, popularly known as “Efa”, says artists prefer shooting musical videos abroad because it is way more cost efficient than shooting in Nigeria.
Mr. Iwara said that people tend to be unprofessional in doing their jobs in Lagos and in Nigeria in general, “which is not the case abroad’’.
“There are some sophisticated equipment and modern technologies required for good productions that we do not have in the country and in terms of logistics, it is very terrible here," he lamented.
“If you schedule a video shoot for 8 a.m., it may not start until 3 p.m. or later because of hold up and other problems."
“If structures and amenities are in place in this country and we have less hold ups, maybe artists will not go out to do their videos,’’ he said.
Mr. Iwara said that if the artists were being empowered and could get their money’s worth from the work they released, they might be more inclined to do their shootings in the country.
“They may be able to produce more quality videos because they have the money to go for that."
“If we have videos that are poorly produced and it is showcased, people will not go for them."
“We need to scale up our production to be as good as those produced abroad,’’ he said.
The musician noted that lack of good equipment in the country was one of the challenges facing production in making a good video.
“These equipment cost a lot. It is few individuals that own them, and they loan it out for just a day or hours because they will need to give it to others too."
He said that the country needs to put the right policy in place and give artists rebates on the importation of musical equipment.
Iware studied Geography at the University of Ibadan; he is a rapper, an actor, and played with a group known as X-Factor in 2011.
His songs are “Sunmobi-2014’’, “Balling Like Don Jazzy-2014’’, Bottom of the Glass-2015’’, “Brandi-2015’’, “Obandi’’ and others.