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Nigeria Launches "Green Dot”, Family Planning Campaign

September 9, 2017

The Federal Government is to launch a new campaign, “Green Dot”, to ensure that 7.3 million women have access to family planning.

The Federal Government is to launch a new campaign, “Green Dot”, to ensure that 7.3 million women have access to family planning.

It is also aimed at reducing maternal and infant morbidity and mortality.

Dr. Abebimpe Adebiyi, the Director, Family Health Planning, Federal Ministry of Health (FMoH), told journalists on Friday in Abuja that the campaign, would close the contraceptive gap.

The FMoH plans to do this with the use of a new National Family Planning Communication Campaign on use of contraceptives.

Use of contraceptives are hampered by the fear of side effects, norms and beliefs, and misconceptions

She also said that most Nigerians did not have the basic knowledge about the importance of family planning.

“Years after the first National Family Planning Campaign was launched, Nigeria has remained stagnated."

”The significant gaps still persist between knowledge and contraceptive use thereby creating marginal shifts in unmet needs for family planning in the country,” she said.

Adebiyi also said that the new campaign with ”Green Dot” would serve as the official marker for public and private locations where people can obtain family planning services that are Safe, affordable and effective in Nigeria.

The Director, Media and Public Relations, FMoH, Mrs. Boade Akinola, urged the media to address the misconception about family planning by educating people on the effects and to promote empathy and understanding among men.

Boade also called on the media to create awareness on other likely effects of lack of family planning like the socio-economic and health issues, to push the family planning issues to the mainstream agenda.

“The media most often targets reproductive health programming at women, or speak about family planning and other health issues at programs that target women."

“However, evidence shows that the decision on whether or not to adopt family planning is made by the husbands,” she said.

Boade, therefore, pointed out that men needed to also be educated on how to assist their spouses.

She noted that promoting family planning is beyond profit making and it places a duty on any organization or individual to act in the best interests of the environment in which it operates.

The new campaign has a new logo, ”a green dot.” it is simple, easy to describe, easy to remember and not illustrative.