The host nation, Qatar, where alcohol sales are typically restricted to foreigners drinking in licenced hotels and restaurants, or non-Muslim residents with special permits in their homes - has put significant pressure on FIFA to stop selling beer at the eight World Cup stadiums.
The Qatari royal family, are pressuring FIFA for a complete ban on selling of alcohol at all World Cup stadiums, two days before the controversial tournament kicks off.
The host nation, Qatar, where alcohol sales are typically restricted to foreigners drinking in licenced hotels and restaurants, or non-Muslim residents with special permits in their homes - has put significant pressure on FIFA to stop selling beer at the eight World Cup stadiums.
If the U-turn goes ahead, it will mean Budweiser one of the tournament's largest sponsors will not be able to sell its beer to fans at games and could put FIFA in breach of a multi-million-dollar contract with the company, Daily Mail Reports.
Discussions about the issue are believed to be ongoing between Budweiser and FIFA, though The Times says the removal of sales of Budweiser is now 'likely' after the Qatari royals intervened. The New York Times said the intervention was made by Sheikh Jassim bin Hamad bin Khalifa al-Thani, the brother of Qatar's ruler.
As things stand, World Cup visitors can buy alcohol in hotels and restaurants, in fan zones at certain times, and on stadium concourses - but not inside stadiums.
Beer will cost almost £12 per pint at official venues, and fans will be limited to four drinks to stop them from getting drunk. Anyone who does get drunk could be taken to a special zone to sober up.
If the Qataris are successful in changing the rules, it will mean the sale of alcohol on concourses is banned.
FIFA have already made one concession this week to the Qatari hosts on the availability of Budweiser in stadiums.
Organisers insisted the Budweiser concession stands were too noticeable, so FIFA agreed to move them into positions where they would be less visible. Such changes are highly unusual so close to the start of a tournament.
Just three months ago, FIFA also agreed to move the starting date of the tournament a day earlier so the hosts will be playing in the only match on that day. Qatar v Ecuador will now be played on November 20.
If Budweiser is banned from concourses then the only place alcohol can be bought in or around stadiums will be hospitality boxes, which start at $22,450 per match.
Those lucky enough to get a seat in a box are promised 'soft drinks, beers, Champagne, sommelier-selected wines, and premium spirits'.