American rapper, record producer, and business mogul Shawn Corey Carter, known by his stage name Jay Z, is reportedly on the verge of expanding his business empire by investing in the Nigerian music industry.
Jay Z, one of the most financially successful Hip-Hop artists in the United States, unveiled this venture just a month after the launch of his new company Tidal, “the first music service with High Fidelity sound quality, High Definition music videos, and Curated Editorial, expertly crafted by music journalists.”
Just a few weeks ago, Nigerian rapper Ice Prince of Chocolate City records shared photos of he and Jay Z via social media, hinting he’s in talks with Roc Nation.
Mr. Carter has also sent his cousin, Brian ‘Bee-High’ Biggs, currently the director of mobile strategies at Roc Nation to Nigeria on a mission to scout for new talents for the company (Tidal).
Biggs has also been seen with Don Jazzy, a Nigerian Multi award-winning record producer, singer-songwriter, musician, and CEO of the Mavin Records label at their studio headquarters in Lagos.